DIRECT MARKETING
Delivering your brand into the hands of your potential customer is still one of the most powerful marketing tactics you can employ. It can help your business drive responses, interaction and loyalty. We understand this because we process millions of mail pieces on a monthly basis to help our customers drive revenue through their direct marketing activities. We’ll help you secure the lowest possible postage rates, meet all mailing standards and deliver all mailings on schedule.
■ Data processing
■ Personalized letters and envelopes
■ Assembling, inserting and collating
■ Laser printing
■ Ink jet addressing
■ Automatic collating
■ Sealing, metering and tabbing
■ List acquisition
■ 2D and 3D mailings
■ Machine inserting
■ Labeling
■ Folding
■ Presorting
■ Print production management
FULFILLMENT
Fulfillment can mean many things but, at the core, it’s about getting the right materials to the right place—on time. Whether you’re executing complicated e-commerce campaigns, literature and promotion fulfillment programs or something customized, we’re here to make it easy for you. Fulfillment is in our name because it’s at the core of what we do.
■ Order fulfillment
■ E-fulfillment
■ Shrink wrapping
■ Custom packaging and shipping
■ Secured storage
■ Sample fulfillment
■ Promotional fulfillment
■ Coupon, rebate and incentive programs
■ Climate-controlled storage
■ Inventory and warehousing
OPERATIONAL MAILINGS
Operational and transactional mailings are a critical component for running a successful business. On invoicing, for example, we can shorten your accounts receivable time through more efficient and effective mailings—which translates to better cash flow for you. We can help you setup and automate mailings so they are sent out seamlessly and we can even provide tracking information through our powerful cloud-based mailing and fulfillment software.
■ Invoices
■ Transactional mailings
■ Tri-folds
■ Envelopes
■ Creative pieces
■ Signage
■ Operational mailings
■ Brochures
DIGITAL MARKETING
Technology development over the last 10 years has opened up amazing new possibilities in the digital marketing world. We’re at the forefront of this ever-advancing field and would love to help you put these digital tactics to work for your business. We’ll explain them to your clearly on the front-end and provide detailed metrics on the back-end to show effectiveness, conversions and ROI.
■ Email marketing
■ Google adwords
■ Social media
■ Retargeting & remarketing campaigns
■ IP tracing
■ Metrics and conversion data
PRISM MARKETING
Have you ever heard of the 60-30-10 rule of direct marketing? It means that 60% of your success in direct marketing is based on the quality of the prospect list that you’re using. 30% of your success is based on the quality of the message you’re delivering and 10% is attributed to the creative execution. We’ve lived this rule for more than 20 years and we’ve built expertise to help you create, build and source the very best prospect list possible.
■ Data mining
■ Consumer & B2B
■ Specialty Brokers –
– e.g. tradeshows, associations, magazines
■ Credit Bureau Sources
■ List aggregation from multiple sources
PRINTING
While we’re not a dedicated printing company, we’d be glad to help you get your materials printed. We have proven printing partners and we would be glad to serve as your single source solution for all printing services related to your projects. Just tell us what you need and we’ll manage all elements of print production, storage and fulfillment. Our goal is to make it easy for you.
■ Postcards
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Brochures
■ Letters
■ Stickers
■ Booklets
■ Signage
■ Business Reply Cards
■ Tri-folds
■ Envelopes
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INTEGRATED MARKETING
Let’s Work Together to Execute the Right Mix of Tactics for Optimum Results
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